Color

#9778dd

#9778dd
hex#9778dd
rgbrgb(151, 120, 221)
hslhsl(258, 60%, 67%)
oklchoklch(0.646 0.149 296.1)
Closest name: mediumpurple (#9370db)Relative luminance 0.2523

Colors that go with #9778dd

Olive Drab, Amber and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfdd78

#788ddd · #c978dd

#dd9778 · #78dd97

Split-complementary

Open in tool →

#ddc978 · #8ddd78

#dd788d · #bfdd78 · #78ddc9

Contrast

#9778dd as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #8460d7 as the text (4.53:1)
  • AAA: use #6437cd as the text (7.07:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #a389e1 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9778dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9778dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9778dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9778dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9778dd-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md