Color

#977772

#977772
hex#977772
rgbrgb(151, 119, 114)
hslhsl(8, 15%, 52%)
oklchoklch(0.599 0.041 28.6)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2099

Colors that go with #977772

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #977772

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#729297

#977280 · #978972

#729777 · #777297

Split-complementary

Open in tool →

#729789 · #728097

#809772 · #729297 · #897297

Contrast

#977772 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #8d6d68 as the text (4.65:1)
  • AAA: use #6a524e as the text (7.17:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #aa918d as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #977772 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#977772 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #977772
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #977772 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/977772-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md