Color

#9770b2

#9770b2
hex#9770b2
rgbrgb(151, 112, 178)
hslhsl(275, 30%, 57%)
oklchoklch(0.609 0.106 310.6)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2138

Colors that go with #9770b2

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8cb270

#7670b2 · #b270ad

#b29770 · #70b297

Split-complementary

Open in tool →

#adb270 · #70b276

#b27670 · #8cb270 · #70adb2

Contrast

#9770b2 as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #8d63ab as the text (4.66:1)
  • AAA: use #6e4988 as the text (7.07:1)
  • AA: or shift the background to #171717 (4.5:1)
Aaon black
5.28:1passpassfail
  • AAA: use #aa8bc1 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9770b2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9770b2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9770b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9770b2-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md