Color
#976374
#976374rgb(151, 99, 116)hsl(340, 21%, 49%)oklch(0.561 0.071 358.4)Colors that go with #976374
Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #976374: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Teal #008080
complementaryshippedTeal sits directly opposite #976374 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped7 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #976374, as that palette's text colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #976374 in 4 real palettes, including Noir Beauty and Fireside, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #976374 in 4 real palettes, including Bookshop and Fireside, as the accent.
Peru #cd853f
shipped4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #976374, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #976374 in 5 real palettes, including Slate Workspace and Subaru's brand system, as the accent.
Real palettes that use #976374
Tints & shades
Harmonies
Contrast
| #976374 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.82:1 | pass | pass | fail |
|
Aaon black | 4.35:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976374 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#976374 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #976374 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/976374-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md