Color

#976369

#976369
hex#976369
rgbrgb(151, 99, 105)
hslhsl(353, 21%, 49%)
oklchoklch(0.557 0.068 11.9)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1652

Colors that go with #976369

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#639791

#976383 · #977763

#699763 · #636997

Split-complementary

Open in tool →

#639777 · #638397

#839763 · #639791 · #776397

Contrast

#976369 as textRatioAAAA largeAAAFix
Aaon white
4.88:1passpassfail
  • AAA: use #754d51 as the text (7.15:1)
Aaon black
4.3:1failpassfail
  • AA: use #9c686e as the text (4.62:1)
  • AAA: use #b48d91 as the text (7.16:1)
  • AA: or shift the background to #f7f7f7 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976369 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976369 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976369
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976369 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976369-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md