Color

#97611c

#97611c
hex#97611c
rgbrgb(151, 97, 28)
hslhsl(34, 69%, 35%)
oklchoklch(0.54 0.107 67.6)
Closest name: Aged Antics (#886b2e)Relative luminance 0.1521

Colors that go with #97611c

Champagne, Hunter Green and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c5197

#97241c · #8f971c

#1c9761 · #611c97

Split-complementary

Open in tool →

#1c8f97 · #241c97

#1c9724 · #1c5197 · #971c8f

Contrast

#97611c as textRatioAAAA largeAAAFix
Aaon white
5.19:1passpassfail
  • AAA: use #794e16 as the text (7.21:1)
Aaon black
4.04:1failpassfail
  • AA: use #a46a1e as the text (4.66:1)
  • AAA: use #cf8626 as the text (7.09:1)
  • AA: or shift the background to #f0f0f0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97611c as the background.

Brands using this color

Fonts for this mood

#97611c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97611c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97611c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97611c-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md