Color

#975017

#975017
hex#975017
rgbrgb(151, 80, 23)
hslhsl(27, 74%, 34%)
oklchoklch(0.508 0.116 53.9)
Closest name: Brownie (#964b00)Relative luminance 0.1238

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#175d97

#97171d · #979017

#179750 · #501797

Split-complementary

Open in tool →

#179790 · #171d97

#1d9717 · #175d97 · #901797

Contrast

#975017 as textRatioAAAA largeAAAFix
Aaon white
6.04:1passpassfail
  • AAA: use #854714 as the text (7.22:1)
Aaon black
3.48:1failpassfail
  • AA: use #b6611b as the text (4.71:1)
  • AAA: use #df7c2a as the text (7.05:1)
  • AA: or shift the background to #e0e0e0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #975017 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#975017 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #975017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #975017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/975017-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md