Color
#97497d
#97497drgb(151, 73, 125)hsl(320, 35%, 44%)oklch(0.52 0.123 341.7)Colors that go with #97497d
Taupe, Teal and Orange lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #97497d in 5 real palettes, including Dunkin''s brand system and Blush, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Teal #008080
complementaryTeal sits directly opposite #97497d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Orange #ffa500
shippedOrange is paired with #97497d in 3 real palettes, including Rippling's brand system and Sunset Boulevard, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #97497d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #97497d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDenim is paired with #97497d in two real palettes: Chase's brand system and Peacock, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Peru #cd853f
shippedPeru is paired with #97497d in two real palettes: Woodsmoke and Bakery, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Rust #b7410e
shippedRust is paired with #97497d in two real palettes: Semrush's brand system and Garnet, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #97497d
Tints & shades
Harmonies
Contrast
| #97497d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.89:1 | pass | pass | fail |
|
Aaon black | 3.57:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97497d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97497d reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97497d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97497d-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md