Color

#97496b

#97496b
hex#97496b
rgbrgb(151, 73, 107)
hslhsl(334, 35%, 44%)
oklchoklch(0.513 0.112 354.3)
Closest name: Grape Kiss (#82476f)Relative luminance 0.1241

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#499775

#974992 · #974e49

#6b9749 · #496b97

Split-complementary

Open in tool →

#49974e · #499297

#929749 · #499775 · #4e4997

Contrast

#97496b as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #86415f as the text (7.15:1)
Aaon black
3.48:1failpassfail
  • AA: use #af5a7f as the text (4.59:1)
  • AAA: use #c3839f as the text (7.07:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97496b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97496b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97496b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97496b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97496b-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md