Color

#97495d

#97495d
hex#97495d
rgbrgb(151, 73, 93)
hslhsl(345, 35%, 44%)
oklchoklch(0.509 0.106 5.4)
Closest name: Grape Kiss (#82476f)Relative luminance 0.1213

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#499784

#974984 · #975d49

#5d9749 · #495d97

Split-complementary

Open in tool →

#49975d · #498497

#849749 · #499784 · #5d4997

Contrast

#97495d as textRatioAAAA largeAAAFix
Aaon white
6.13:1passpassfail
  • AAA: use #8a4254 as the text (7.03:1)
Aaon black
3.43:1failpassfail
  • AA: use #af5a6f as the text (4.51:1)
  • AAA: use #c58796 as the text (7.28:1)
  • AA: or shift the background to #dedede (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97495d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97495d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97495d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97495d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97495d-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md