Color

#97494e

#97494e
hex#97494e
rgbrgb(151, 73, 78)
hslhsl(356, 35%, 44%)
oklchoklch(0.505 0.105 17.6)
Closest name: Annatto (#8c5341)Relative luminance 0.1189

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#499792

#974975 · #976b49

#4e9749 · #494e97

Split-complementary

Open in tool →

#49976b · #497597

#759749 · #499792 · #6b4997

Contrast

#97494e as textRatioAAAA largeAAAFix
Aaon white
6.22:1passpassfail
  • AAA: use #8a4247 as the text (7.12:1)
Aaon black
3.38:1failpassfail
  • AA: use #b15d63 as the text (4.62:1)
  • AAA: use #c5878b as the text (7.21:1)
  • AA: or shift the background to #dedede (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97494e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97494e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97494e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97494e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97494e-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md