Color

#974497

#974497
hex#974497
rgbrgb(151, 68, 151)
hslhsl(300, 38%, 43%)
oklchoklch(0.525 0.153 327.5)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1295

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#449744

#6e4497 · #97446e

#979744 · #449797

Split-complementary

Open in tool →

#6e9744 · #44976e

#976e44 · #449744 · #446e97

Contrast

#974497 as textRatioAAAA largeAAAFix
Aaon white
5.85:1passpassfail
  • AAA: use #823a82 as the text (7.3:1)
Aaon black
3.59:1failpassfail
  • AA: use #b04fb0 as the text (4.59:1)
  • AAA: use #c57dc5 as the text (7.11:1)
  • AA: or shift the background to #e3e3e3 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974497 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974497-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md