Color
#974493
#974493rgb(151, 68, 147)hsl(303, 38%, 43%)oklch(0.523 0.15 329.3)Colors that go with #974493
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #974493 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #974493: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #974493: 3 real palettes, including Peacock and Linkedin's brand system, as the supporting colour.
Teal #008080
split-complementTeal is a split-complement of #974493: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #974493: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Orange #ffa500
shippedTwo real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #974493, as the lead colour.
Rust #b7410e
shippedRust shows up next to #974493 in two real palettes: Semrush's brand system and Wayfair's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #974493 in two real palettes: Superhuman's brand system and Dunkin''s brand system, as the lead colour.
Real palettes that use #974493
Tints & shades
Harmonies
Contrast
| #974493 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.89:1 | pass | pass | fail |
|
Aaon black | 3.56:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974493 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#974493 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #974493 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/974493-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md