Color

#97358a

#97358a
hex#97358a
rgbrgb(151, 53, 138)
hslhsl(308, 48%, 40%)
oklchoklch(0.5 0.165 333.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.1096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#359742

#733597 · #973559

#8a9735 · #358a97

Split-complementary

Open in tool →

#599735 · #359773

#977335 · #359742 · #355997

Contrast

#97358a as textRatioAAAA largeAAAFix
Aaon white
6.58:1passpassfail
  • AAA: use #8f3283 as the text (7.11:1)
Aaon black
3.19:1failpassfail
  • AA: use #bd42ac as the text (4.54:1)
  • AAA: use #cf77c4 as the text (7.09:1)
  • AA: or shift the background to #d6d6d6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97358a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97358a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97358a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97358a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97358a-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md