Color
#973540
#973540rgb(151, 53, 64)hsl(353, 48%, 40%)oklch(0.472 0.131 17.1)Colors that go with #973540
Denim, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
triadicshippedDenim completes a triad with #973540 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #973540 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #973540, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #973540 in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #973540 in 4 real palettes, including Cider and Olive Grove, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #973540 in 4 real palettes, including Fireside and Candlelight, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #973540 in 4 real palettes, including Fireside and Bookshop, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #973540: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #973540
Tints & shades
Harmonies
Contrast
| #973540 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.24:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.9:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973540 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#973540 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #973540 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/973540-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md