Color
#97353f
#97353frgb(151, 53, 63)hsl(354, 48%, 40%)oklch(0.472 0.131 17.7)Colors that go with #97353f
Teal, Goldenrod and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97353f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Goldenrod #daa520
shippedGoldenrod is paired with #97353f in 4 real palettes, including Fireside and Candlelight, as the accent — a combination designers have actually shipped, not a computed rotation.
Hunter Green #355e3b
shippedHunter Green is paired with #97353f in 4 real palettes, including Fireside and Bookshop, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Sage Green #9caf88
shippedSage Green is paired with #97353f in 4 real palettes, including Olive Grove and Darkroom, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #97353f in 6 real palettes, including Typewriter and Bookshop, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #97353f in 10 real palettes, including Typewriter and Cider, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Amber #ffbf00
shippedAmber is paired with #97353f in 3 real palettes, including Ember and Maple, as the accent — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #97353f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97353f
Tints & shades
Harmonies
Contrast
| #97353f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.25:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.9:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97353f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97353f reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97353f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97353f-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md