Color

#97339e

#97339e
hex#97339e
rgbrgb(151, 51, 158)
hslhsl(296, 51%, 41%)
oklchoklch(0.509 0.184 325.1)
Closest name: Magentle (#aa11aa)Relative luminance 0.1142

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a9e33

#61339e · #9e3370

#9e9733 · #339e97

Split-complementary

Open in tool →

#709e33 · #339e61

#9e6133 · #3a9e33 · #33709e

Contrast

#97339e as textRatioAAAA largeAAAFix
Aaon white
6.4:1passpassfail
  • AAA: use #8c2f92 as the text (7.15:1)
Aaon black
3.28:1failpassfail
  • AA: use #b942c2 as the text (4.62:1)
  • AAA: use #cd78d3 as the text (7.22:1)
  • AA: or shift the background to #d9d9d9 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97339e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97339e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97339e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97339e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97339e-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md