Color

#973071

#973071
hex#973071
rgbrgb(151, 48, 113)
hslhsl(322, 52%, 39%)
oklchoklch(0.483 0.154 345.6)
Closest name: Haunted Purple (#991177)Relative luminance 0.0989

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#309756

#893097 · #97303e

#719730 · #307197

Split-complementary

Open in tool →

#3e9730 · #309789

#978930 · #309756 · #303e97

Contrast

#973071 as textRatioAAAA largeAAAFix
Aaon white
7.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #c44596 as the text (4.64:1)
  • AAA: use #d477b2 as the text (7.08:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973071 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973071 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973071
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973071 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973071-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md