Color

#972633

#972633
hex#972633
rgbrgb(151, 38, 51)
hslhsl(353, 60%, 37%)
oklchoklch(0.453 0.148 19.3)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.082

Colors that go with #972633

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26978a

#97266c · #975126

#339726 · #263397

Split-complementary

Open in tool →

#269751 · #266c97

#6c9726 · #26978a · #512697

Contrast

#972633 as textRatioAAAA largeAAAFix
Aaon white
7.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #d04354 as the text (4.61:1)
  • AAA: use #dd7884 as the text (7.09:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #972633 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#972633 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #972633
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #972633 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/972633-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md