Color

#971eb8

#971eb8
hex#971eb8
rgbrgb(151, 30, 184)
hslhsl(287, 72%, 42%)
oklchoklch(0.509 0.227 317.3)
Closest name: Nebula (#a104c3)Relative luminance 0.1097

Colors that go with #971eb8

Denim, Forest Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #971eb8

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3fb81e

#4a1eb8 · #b81e8d

#b8971e · #1eb897

Split-complementary

Open in tool →

#8db81e · #1eb84a

#b84a1e · #3fb81e · #1e8db8

Contrast

#971eb8 as textRatioAAAA largeAAAFix
Aaon white
6.58:1passpassfail
  • AAA: use #901daf as the text (7.05:1)
Aaon black
3.19:1failpassfail
  • AA: use #b831dd as the text (4.52:1)
  • AAA: use #cf73e8 as the text (7.27:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971eb8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971eb8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971eb8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971eb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971eb8-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md