Color

#901daf

#901daf
hex#901daf
rgbrgb(144, 29, 175)
hslhsl(287, 72%, 40%)
oklchoklch(0.492 0.218 317.5)
Closest name: Nebula (#a104c3)Relative luminance 0.099

Colors that go with #901daf

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3caf1d

#461daf · #af1d86

#af901d · #1daf90

Split-complementary

Open in tool →

#86af1d · #1daf46

#af461d · #3caf1d · #1d86af

Contrast

#901daf as textRatioAAAA largeAAAFix
Aaon white
7.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #b831dd as the text (4.52:1)
  • AAA: use #cf73e8 as the text (7.27:1)
  • AA: or shift the background to #cfcfcf (4.52:1)
  • AAA: or shift the background to #ffffff (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #901daf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#901daf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #901daf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #901daf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/901daf-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md