Color

#971bda

#971bda
hex#971bda
rgbrgb(151, 27, 218)
hslhsl(279, 78%, 48%)
oklchoklch(0.533 0.257 308.5)
Closest name: darkviolet (#9400d3)Relative luminance 0.1243

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5eda1b

#381bda · #da1bbd

#da971b · #1bda97

Split-complementary

Open in tool →

#bdda1b · #1bda38

#da381b · #5eda1b · #1bbdda

Contrast

#971bda as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #8718c3 as the text (7.12:1)
Aaon black
3.49:1failpassfail
  • AA: use #ab3ce7 as the text (4.53:1)
  • AAA: use #c477ee as the text (7.22:1)
  • AA: or shift the background to #e0e0e0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971bda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971bda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971bda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971bda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971bda-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md