Color
#97176c
#97176crgb(151, 23, 108)hsl(320, 74%, 34%)oklch(0.46 0.178 346.2)Colors that go with #97176c
Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #97176c: 5 real palettes, including Hinge's brand system and Chase's brand system, as the accent.
Sea Green #2e8b57
complementarySea Green sits directly opposite #97176c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Forest Green #228b22
split-complementshippedForest Green is a split-complement of #97176c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97176c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Teal #008080
split-complementTeal is a split-complement of #97176c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
analogousshippedCrimson is #97176c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Gold #ffd700
shippedGold shows up next to #97176c in two real palettes: Garnet and Mailchimp's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #97176c in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour.
Real palettes that use #97176c
Tints & shades
Harmonies
Contrast
| #97176c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.65:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97176c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97176c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97176c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97176c-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md