Color

#970e02

#970e02
hex#970e02
rgbrgb(151, 14, 2)
hslhsl(5, 97%, 30%)
oklchoklch(0.43 0.169 30.3)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.069

Colors that go with #970e02

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#028a97

#970240 · #975902

#02970f · #0f0297

Split-complementary

Open in tool →

#029759 · #024097

#409702 · #028a97 · #590297

Contrast

#970e02 as textRatioAAAA largeAAAFix
Aaon white
8.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #e71604 as the text (4.51:1)
  • AAA: use #fc6254 as the text (7.01:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970e02 as the background.

Brands using this color

Fonts for this mood

#970e02 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970e02
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970e02 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970e02-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md