Color
#97074d
#97074drgb(151, 7, 77)hsl(331, 91%, 31%)oklch(0.44 0.174 0.9)Colors that go with #97074d
Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97074d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #97074d: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #97074d in 7 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97074d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #97074d in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour.
Ochre #cc7722
shippedDesigners have shipped Ochre with #97074d: 3 real palettes, including Newsprint and Saffron, as the accent.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #97074d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #97074d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #97074d
Tints & shades
Harmonies
Contrast
| #97074d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.56:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.45:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97074d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97074d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97074d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97074d-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md