Color

#970702

#970702
hex#970702
rgbrgb(151, 7, 2)
hslhsl(2, 97%, 30%)
oklchoklch(0.427 0.172 29.6)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0674

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029297

#970248 · #975102

#029707 · #070297

Split-complementary

Open in tool →

#029751 · #024897

#489702 · #029297 · #510297

Contrast

#970702 as textRatioAAAA largeAAAFix
Aaon white
8.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #ec0b04 as the text (4.62:1)
  • AAA: use #fd645e as the text (7.16:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970702 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970702 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970702
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970702 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970702-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md