Color

#970277

#970277
hex#970277
rgbrgb(151, 2, 119)
hslhsl(313, 97%, 30%)
oklchoklch(0.456 0.197 340.7)
Closest name: Haunted Purple (#991177)Relative luminance 0.0795

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029722

#6d0297 · #97022c

#779702 · #027797

Split-complementary

Open in tool →

#2c9702 · #02976d

#976d02 · #029722 · #022c97

Contrast

#970277 as textRatioAAAA largeAAAFix
Aaon white
8.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.59:1failfailfail
  • AA: use #d803aa as the text (4.51:1)
  • AAA: use #fc4ad6 as the text (7.09:1)
  • AA: or shift the background to #c2c2c2 (4.55:1)
  • AAA: or shift the background to #f0f0f0 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970277 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970277 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970277
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970277 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970277-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md