Color

#97022c

#97022c
hex#97022c
rgbrgb(151, 2, 44)
hslhsl(343, 97%, 30%)
oklchoklch(0.43 0.171 16.9)
Closest name: Cranberry (#9e003a)Relative luminance 0.068

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02976d

#970277 · #972202

#2c9702 · #022c97

Split-complementary

Open in tool →

#029722 · #027797

#779702 · #02976d · #220297

Contrast

#97022c as textRatioAAAA largeAAAFix
Aaon white
8.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #ec0445 as the text (4.67:1)
  • AAA: use #fd5e8b as the text (7.15:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97022c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97022c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97022c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97022c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97022c-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md