Color
#97022f
#97022frgb(151, 2, 47)hsl(342, 97%, 30%)oklch(0.431 0.171 15.5)Colors that go with #97022f
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97022f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #97022f in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97022f: 5 real palettes, including State Farm's brand system and Nissan's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #97022f in 14 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #97022f, as the text colour against it.
Copper #b87333
shippedDesigners have shipped Copper with #97022f: 3 real palettes, including Chipotle's brand system and Bramble, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #97022f in 3 real palettes, including Bookshop and Fireside, as the accent.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #97022f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97022f
Tints & shades
Harmonies
Contrast
| #97022f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.88:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.37:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97022f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97022f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97022f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97022f-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md