Color

#9701ef

#9701ef
hex#9701ef
rgbrgb(151, 1, 239)
hslhsl(278, 99%, 47%)
oklchoklch(0.543 0.283 304.5)
Closest name: Cosmic Heart (#9601f4)Relative luminance 0.1283

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58ef01

#2101ef · #ef01cf

#ef9701 · #01ef97

Split-complementary

Open in tool →

#cfef01 · #01ef21

#ef2101 · #58ef01 · #01cfef

Contrast

#9701ef as textRatioAAAA largeAAAFix
Aaon white
5.89:1passpassfail
  • AAA: use #8701d5 as the text (7.01:1)
Aaon black
3.57:1failpassfail
  • AA: use #b02afe as the text (4.61:1)
  • AAA: use #c96cfe as the text (7.06:1)
  • AA: or shift the background to #e3e3e3 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9701ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9701ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9701ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9701ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9701ef-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md