Color

#9696ee

#9696ee
hex#9696ee
rgbrgb(150, 150, 238)
hslhsl(240, 72%, 76%)
oklchoklch(0.709 0.127 282.7)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3447

Colors that go with #9696ee

Charcoal, Dark Khaki and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eeee96

#96c2ee · #c296ee

#ee9696 · #96ee96

Split-complementary

Open in tool →

#eec296 · #c2ee96

#ee96c2 · #eeee96 · #96eec2

Contrast

#9696ee as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #6565e6 as the text (4.61:1)
  • AAA: use #3e3ee0 as the text (7.07:1)
  • AA: or shift the background to #363636 (4.54:1)
  • AAA: or shift the background to #121212 (7.04:1)
Aaon black
7.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9696ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9696ee reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9696ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9696ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9696ee-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md