Color

#969573

#969573
hex#969573
rgbrgb(150, 149, 115)
hslhsl(58, 14%, 52%)
oklchoklch(0.662 0.048 106.2)
Closest name: Artichoke (#8f9779)Relative luminance 0.2922

Colors that go with #969573

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #969573

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#737596

#968373 · #869673

#739695 · #957396

Split-complementary

Open in tool →

#738696 · #837396

#739683 · #737596 · #967386

Contrast

#969573 as textRatioAAAA largeAAAFix
Aaon white
3.07:1failpassfail
  • AA: use #77765a as the text (4.64:1)
  • AAA: use #5a5944 as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.61:1)
Aaon black
6.84:1passpassfail
  • AAA: use #989776 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969573 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#969573 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #969573
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969573 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969573-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md