Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#968373
#968373
hex
#968373rgb
rgb(150, 131, 115)hsl
hsl(27, 14%, 52%)oklch
oklch(0.623 0.033 62.3)Closest name: Antique (#8b846d)Relative luminance 0.2395
Colors that go with #968373
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #968373: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped5 real palettes, including Graphite Mono and Estate put Blush Pink beside #968373, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Woodsmoke and Bramble put Champagne beside #968373, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #968373 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #968373: 5 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #968373: 4 real palettes, including Studio Grey and Notion's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #968373 in 4 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #968373 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #968373
Tints & shades
Harmonies
Contrast
| #968373 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.63:1 | fail | pass | fail | |
Aaon black | 5.79:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968373 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#968373 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #968373
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #968373 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/968373-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md