Color

#96938d

#96938d
hex#96938d
rgbrgb(150, 147, 141)
hslhsl(40, 4%, 57%)
oklchoklch(0.664 0.009 84.6)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2927

Colors that go with #96938d

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96938d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d9096

#968e8d · #94968d

#8d9693 · #938d96

Split-complementary

Open in tool →

#8d9496 · #8e8d96

#8d968e · #8d9096 · #968d94

Contrast

#96938d as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #77746e as the text (4.66:1)
  • AAA: use #5a5853 as the text (7.11:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.85:1passpassfail
  • AAA: use #989590 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96938d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96938d reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96938d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96938d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96938d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md