Color

#968e8d

#968e8d
hex#968e8d
rgbrgb(150, 142, 141)
hslhsl(7, 4%, 57%)
oklchoklch(0.653 0.01 26.1)
Closest name: Argent (#888888)Relative luminance 0.2775

Colors that go with #968e8d

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968e8d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d9596

#968d90 · #96928d

#8d968e · #8e8d96

Split-complementary

Open in tool →

#8d9692 · #8d9096

#90968d · #8d9596 · #928d96

Contrast

#968e8d as textRatioAAAA largeAAAFix
Aaon white
3.21:1failpassfail
  • AA: use #7d7473 as the text (4.55:1)
  • AAA: use #5d5756 as the text (7.09:1)
  • AA: or shift the background to #292929 (4.54:1)
Aaon black
6.55:1passpassfail
  • AAA: use #9d9695 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968e8d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968e8d reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968e8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968e8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968e8d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md