Color

#96901d

#96901d
hex#96901d
rgbrgb(150, 144, 29)
hslhsl(57, 68%, 35%)
oklchoklch(0.639 0.128 106.3)
Closest name: Chorus of Frogs (#8c9632)Relative luminance 0.2652

Colors that go with #96901d

Champagne, Charcoal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96901d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d2396

#96531d · #5f961d

#1d9690 · #901d96

Split-complementary

Open in tool →

#1d5f96 · #531d96

#1d9653 · #1d2396 · #961d5f

Contrast

#96901d as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #7c7718 as the text (4.66:1)
  • AAA: use #5e5a12 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.3:1passpassfail
  • AAA: use #a39c1f as the text (7.33:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96901d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96901d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96901d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96901d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96901d-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md