Color

#968f73

#968f73
hex#968f73
rgbrgb(150, 143, 115)
hslhsl(48, 14%, 52%)
oklchoklch(0.649 0.041 95.6)
Closest name: Artichoke (#8f9779)Relative luminance 0.2737

Colors that go with #968f73

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968f73

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#737a96

#967e73 · #8b9673

#73968f · #8f7396

Split-complementary

Open in tool →

#738b96 · #7e7396

#73967e · #737a96 · #96738b

Contrast

#968f73 as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #7a745c as the text (4.69:1)
  • AAA: use #5d5846 as the text (7.12:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.47:1passpassfail
  • AAA: use #9c967c as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968f73 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f73-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md