Color

#968f0d

#968f0d
hex#968f0d
rgbrgb(150, 143, 13)
hslhsl(57, 84%, 32%)
oklchoklch(0.636 0.133 106.1)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2616

Colors that go with #968f0d

Champagne, Charcoal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1496

#964b0d · #58960d

#0d968f · #8f0d96

Split-complementary

Open in tool →

#0d5896 · #4b0d96

#0d964b · #0d1496 · #960d58

Contrast

#968f0d as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #7f790b as the text (4.52:1)
  • AAA: use #5e5a08 as the text (7.14:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.23:1passpassfail
  • AAA: use #a49d0e as the text (7.41:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f0d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968f0d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f0d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f0d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f0d-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md