Color

#968e73

#968e73
hex#968e73
rgbrgb(150, 142, 115)
hslhsl(46, 14%, 52%)
oklchoklch(0.646 0.04 93.5)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2707

Colors that go with #968e73

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968e73

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#737b96

#967d73 · #8d9673

#73968e · #8e7396

Split-complementary

Open in tool →

#738d96 · #7d7396

#73967d · #737b96 · #96738d

Contrast

#968e73 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #7d765e as the text (4.54:1)
  • AAA: use #5d5846 as the text (7.12:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968e73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968e73 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968e73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968e73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968e73-c4bf9c-62adcb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md