Color

#968e64

#968e64
hex#968e64
rgbrgb(150, 142, 100)
hslhsl(50, 20%, 49%)
oklchoklch(0.643 0.059 98.7)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2675

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#646c96

#967564 · #859664

#64968e · #8e6496

Split-complementary

Open in tool →

#648596 · #756496

#649675 · #646c96 · #966485

Contrast

#968e64 as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #7d7654 as the text (4.57:1)
  • AAA: use #5c573d as the text (7.28:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #9f976f as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968e64 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968e64 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968e64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968e64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968e64-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md