Color

#968db4

#968db4
hex#968db4
rgbrgb(150, 141, 180)
hslhsl(254, 21%, 63%)
oklchoklch(0.665 0.058 295.4)
Closest name: Wizard’s Brew (#a090b8)Relative luminance 0.2883

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abb48d

#8d97b4 · #aa8db4

#b4968d · #8db496

Split-complementary

Open in tool →

#b4aa8d · #97b48d

#b48d97 · #abb48d · #8db4aa

Contrast

#968db4 as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #7a6ea0 as the text (4.6:1)
  • AAA: use #5b517b as the text (7.22:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.77:1passpassfail
  • AAA: use #9990b6 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968db4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968db4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968db4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968db4-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md