Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Color
#968d8f
#968d8f
hex
#968d8frgb
rgb(150, 141, 143)hsl
hsl(347, 4%, 57%)oklch
oklch(0.652 0.011 2.2)Closest name: Argent (#888888)Relative luminance 0.2752
Colors that go with #968d8f
Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #968d8f without the hard edge of pure #000.
Blush Pink #e8b4b8
shipped6 real palettes, including Estate and Cartier's brand system put Blush Pink beside #968d8f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #968d8f in 5 real palettes, including Kiln and Polaroid, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Darkroom put Champagne beside #968d8f, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #968d8f: 6 real palettes, including Atelier and Dusk, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #968d8f in 4 real palettes, including Oatmeal and Clay & Linen, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #968d8f: 4 real palettes, including Dusk and Open House, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #968d8f in 4 real palettes, including Darkroom and Bookshop, as the accent.
Real palettes that use #968d8f
Tints & shades
Harmonies
Contrast
| #968d8f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.23:1 | fail | pass | fail | |
Aaon black | 6.5:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d8f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Ink Wash
Open in tool →Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking.
Fonts for this mood
#968d8f reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #968d8f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #968d8f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/968d8f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md