Color

#968d64

#968d64
hex#968d64
rgbrgb(150, 141, 100)
hslhsl(49, 20%, 49%)
oklchoklch(0.641 0.058 97.2)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2645

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#646d96

#967464 · #869664

#64968d · #8d6496

Split-complementary

Open in tool →

#648696 · #746496

#649674 · #646d96 · #966486

Contrast

#968d64 as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #7d7654 as the text (4.57:1)
  • AAA: use #5f593f as the text (7.03:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.29:1passpassfail
  • AAA: use #9f966f as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d64 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968d64 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968d64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968d64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968d64-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md