Color

#968d0d

#968d0d
hex#968d0d
rgbrgb(150, 141, 13)
hslhsl(56, 84%, 32%)
oklchoklch(0.631 0.131 104.9)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2556

Colors that go with #968d0d

Champagne, Dark Olive Green and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968d0d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1696

#96480d · #5b960d

#0d968d · #8d0d96

Split-complementary

Open in tool →

#0d5b96 · #480d96

#0d9648 · #0d1696 · #960d5b

Contrast

#968d0d as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #7f770b as the text (4.62:1)
  • AAA: use #5e5808 as the text (7.3:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.11:1passpassfail
  • AAA: use #a49a0e as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d0d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968d0d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968d0d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968d0d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968d0d-bdbea2-4e9edf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md