Color

#968cca

#968cca
hex#968cca
rgbrgb(150, 140, 202)
hslhsl(250, 37%, 67%)
oklchoklch(0.672 0.091 291.1)
Closest name: Petrified Purple (#9c87c1)Relative luminance 0.295

Colors that go with #968cca

Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968cca

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0ca8c

#8ca0ca · #b58cca

#ca968c · #8cca96

Split-complementary

Open in tool →

#cab58c · #a0ca8c

#ca8ca0 · #c0ca8c · #8ccab5

Contrast

#968cca as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #7669ba as the text (4.67:1)
  • AAA: use #584aa1 as the text (7.22:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #998fcc as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968cca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968cca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968cca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968cca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968cca-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md