Color

#968a69

#968a69
hex#968a69
rgbrgb(150, 138, 105)
hslhsl(44, 18%, 50%)
oklchoklch(0.635 0.049 90.4)
Closest name: Banner Gold (#a28557)Relative luminance 0.2568

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#697596

#967369 · #8c9669

#69968a · #8a6996

Split-complementary

Open in tool →

#698c96 · #736996

#699673 · #697596 · #96698c

Contrast

#968a69 as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #7e7458 as the text (4.64:1)
  • AAA: use #605843 as the text (7.06:1)
  • AA: or shift the background to #242424 (4.54:1)
Aaon black
6.14:1passpassfail
  • AAA: use #a19678 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968a69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968a69 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968a69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968a69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968a69-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md