Color

#968973

#968973
hex#968973
rgbrgb(150, 137, 115)
hslhsl(38, 14%, 52%)
oklchoklch(0.636 0.035 80.9)
Closest name: Antique (#8b846d)Relative luminance 0.2561

Colors that go with #968973

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968973

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#738096

#967873 · #919673

#739689 · #897396

Split-complementary

Open in tool →

#739196 · #787396

#739678 · #738096 · #967391

Contrast

#968973 as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #807460 as the text (4.58:1)
  • AAA: use #605748 as the text (7.11:1)
  • AA: or shift the background to #242424 (4.53:1)
Aaon black
6.12:1passpassfail
  • AAA: use #a19582 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968973 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968973 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968973
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968973-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md