Color

#968779

#968779
hex#968779
rgbrgb(150, 135, 121)
hslhsl(29, 12%, 53%)
oklchoklch(0.633 0.027 65.3)
Closest name: Antique (#8b846d)Relative luminance 0.2519

Colors that go with #968779

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968779

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#798896

#967979 · #969579

#799687 · #877996

Split-complementary

Open in tool →

#799695 · #797996

#799679 · #798896 · #957996

Contrast

#968779 as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #817265 as the text (4.64:1)
  • AAA: use #61564c as the text (7.13:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #a19387 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968779 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968779 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968779
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968779 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968779-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md