Color

#968773

#968773
hex#968773
rgbrgb(150, 135, 115)
hslhsl(34, 14%, 52%)
oklchoklch(0.631 0.034 75)
Closest name: Antique (#8b846d)Relative luminance 0.2505

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#738296

#967673 · #939673

#739687 · #877396

Split-complementary

Open in tool →

#739396 · #767396

#739676 · #738296 · #967393

Contrast

#968773 as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #807260 as the text (4.67:1)
  • AAA: use #605648 as the text (7.19:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.01:1passpassfail
  • AAA: use #a19382 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968773 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968773 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968773
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968773 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968773-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md