Color

#968073

#968073
hex#968073
rgbrgb(150, 128, 115)
hslhsl(22, 14%, 52%)
oklchoklch(0.616 0.033 52.4)
Closest name: Antique (#8b846d)Relative luminance 0.2316

Colors that go with #968073

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#738996

#967378 · #969173

#739680 · #807396

Split-complementary

Open in tool →

#739691 · #737896

#789673 · #738996 · #917396

Contrast

#968073 as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #867165 as the text (4.6:1)
  • AAA: use #63534b as the text (7.32:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #a59388 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968073 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968073 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968073
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968073 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968073-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md